No Logo - Softcover

About the Author

Naomi Klein is an award-winning journalist and author of the New York Times bestsellers No Logo, The Shock Doctrine, This Changes Everything, No Is Not Enough and On Fire.  Senior Correspondent for The Intercept, Puffin Writing Fellow at Type Media Center, and contributor for The Nation and The Guardian, Klein is the inaugural Gloria Steinem Endowed Chair in Media, Culture and Feminist Studies at Rutgers University.

From the Back Cover

"Don't miss this visionary book, perfectly pitched for our suspect, over-corporate times. Klein – a young funky heiress to Chomsky – has written valiantly about resistance to the multinational mindset, making this welcome book of conscientious objection one of the years most resonant." 'I-D'

"A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, 'No Logo' is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger." SAM LEITH,' Observer'

"Interesting, thorough, persuasive and convincing" EDDIE GIBB, 'Sunday Herald'

"If the world really is just one big global village, then the logo is its common language understood by – if not accessible to – everyone. In 'No Logo', Klein undertakes an arduous journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient – a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument – the now uneasy struggle between corporate power and anti-corporate activism – via sweatshop labour, submerged identity and subversive action. Part sociological thesis, part design history, No Logo's message is entirely engrossing and emphatic." GQ

"A sharp and very timely book… A couple of chapters in, your mind is already reeling. Klein can write: favouring informality and crispness over jargon… convincing and necessary, clear and fresh, calm but unsparing" ANDY BECKETT 'Guardian'

"A fascinating ride through the history of marketing… Klein brilliantly humanises 'No Logo' with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure" ALEX O'CONNELL, 'The Times'

"An engaging and lively book, as persuasive as any advertisement." BERNICE HARRISON, 'Irish Times'